Turn Unhappy Guests Into Your Best Customers [Guide]

Sep 26, 2019 4:01:50 PM / by Aurore Augizeau

How to turn unhappy guests to into your best customers?

 

If you are wondering how to avoid complaints and make dissatisfied guests happy, this article is for you.

How to turn unhappy guests into your best customers

In the hospitality business it’s almost impossible to manage and be on top of everything . There is always going to be unexpected events or issues with guests when you’re a management company and you manage many apartments at the same time. 

It can be for many reasons, some of which cannot be controlled (piece of furniture that breaks, unhappy guests that wanted an early check-in when it’s not possible, guests that are unhappy because the corridor is too long (yes this actually happened to us). All these issues can lead to complaints from the guests and negative reviews which leaves a bad reputation of the company.

There are ways to avoid this and to learn from it and turn the situation to your advantage. In this article we give you all the necessary advice on this subject.

 

How to prevent guests becoming unhappy

In order to avoid these possible issues, you can prevent this from happening in the first place.

                   

Inspectioninspection

One thing you can do to prevent issues occurring, is inspecting the apartments before the check-in and the welcoming of the guests. During this moment you should check everything. It starts from the WIFI, heaters or the oven to all the amenities of the kitchen, in order to to see if everything is working properly and if anything is missing for the convenience of the guest.

Also, you should anticipate the problems. For example, you can change the batteries of the remote control for the television or air conditioning, always provide other spares in the flat in case they discharged. It is annoying for the guest to arrive in an apartment after a long journey and discover that something they wanted to use is not working.

 

Have a preventive maintenancepreventive maintenance

Have a preventive maintenance can also be very useful to avoid issues with the guests. Moreover, it is a real time-saver, to have a team that does not wait for something to be worn or broken before acting and changing it. It prevents them from coming back to the apartment to fix something if they anticipate potential problems by checking the whole apartment. And obviously, it’s better to tighten the screws of the chair once a month, instead of having a guest falling to the floor because it broke.

 

Get real feedback from the past and current guests

customer experience

The communication with the guests is very important, to have feedback from them in order to prevent problems but also to provide an overview on your service and how to improve it.

Instead of waiting for the complaints to improve the experience of your guests, you can take the lead and send them a message after their first night in your flat to rate your service.

Having  feedback from your guests after their first night is useful, to make sure that everything goes well and that they are enjoying the start of their stay with you. Moreover, in the case of any complaints or issues, you will be able to intervene quickly and turn a bad moment into a great experience for them. This attention you will pay to the customer will necessarily be appreciated. Even if they were upset, showing them that you take seriously into account any concerns they may have, and that you are doing your best to fix the problem will probably give them a good image of your company make them happy & reassure them for the rest of their stay.happy guest

Once they leave, you can ask them for another feedback. You will have an overview of what they think about all their stay. You can also see the difference in rating between the first night of the guest and his whole stay, what can be interesting to know if you turned him happy or not. So you will be able to see what is going wrong and improve your service. 

 

 

How to react when something bad happens

Even if something bad happens and your guests are unsatisfied, you can turn them happy thanks to the way you will react.

 

Act quickly

First, you should intervene quickly, which involves being available at any time. For that, it is crucial to give your guests a phone number for emergencies with someone available during the night. The sooner the complaint is dealt with, the more satisfied and secure they will feel for the rest of their stay. By acting quickly, they can be impressed, and it shows that you are doing your best to make them happy and that you care about them and their satisfaction.

 

Give compensationscompensation with a discount

If a problem occurs, you can figure it out by offering compensation to your guests. It can vary depending on the dimension of the problem. For example, you can offer them a gift, such as a bottle of wine if the issue is not too important. On the contrary, if it has a strong impact on the customer experience in your apartment, it should be a bigger compensation, such as giving them a discount on their booking. This attention will inevitably make them happy and may make them forget the inconveniences they encountered during their stay. Moreover, it is more advantageous for you in the long term to grant a discount or give a gift to guests rather than damage your reputation because of their bad comments on the internet. You can therefore, avoid losing your current and potential customers.

 

‘High priority guests’

One last thing which can change the deal with your dissatisfied customers, is to consider them as ‘high priority guests’ and give all your attention. You should make sure the rest of their stay is to be perfect and being available for them incase they need anything. They will feel considered and it can change a bad experience to a very good one!

 

You should always put you in the customer's shoes and ask yourself how I can avoid his dissatisfaction or how I can make him happy and make him to come back to us and leave a positive comment despite the problems they have encountered.

 

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Topics: Owner & Property Manager

Aurore Augizeau

Written by Aurore Augizeau