Click through rates, competitive pricing tools, professional photos, booking rate velocity…it can all become a bit overwhelming when trying to create an Airbnb listing which is both successful and unique.
But don’t fret, there are plenty of simple ways to effectively make your Airbnb listing unique and stand out in a crowd instead of drowning in a sea of similar properties.
Having a unique Airbnb listing for your apartment can go a long way towards helping convince people to book your apartment out of the hundred other apartments on offer in the same city.
There are many other factors which aid making your apartment the most desirable, some of which will be touched on later. However, for now, the main focus of this article is how creating a unique Airbnb listing for your apartment really helps.
Your Apartment Deserves the Best Title
One technique that can help make your listing unique and stand out from the crowd is having a catchy title. Don’t only describe your apartment/space, because this is what the main descriptive text should do.
You don’t want to waste space in your title with redundant information about the location, as this is what the guest has originally searched for.
So, what should you do to make your title catchy? Find a key descriptor to sum up your apartment, for example; bright, spacious, modern or stylish and use key landmarks that will peak the client’s interest.
For example, if your apartment is located near to a landmark in your city, or if its close to a specific event that is happening in your area, this will really help your apartment stand out from the crowd and increase the likelihood that guests will book.
⭐💫Play Around with Emojis 😀👍
Another way to make your listing more unique than every other listing is the use of emojis. Emojis can make your listings stand out in a long list of vertically identical apartments and can also catch a guest’s eye and peak their interest.
People are more likely to click on a listing which catches their eye and stands out from the crowd, than another apartment similar to the one before and the one before that. Once they click on your listing, they’re more likely to book your apartment after having read through all the descriptions and scrolled through the photos.
Good Quality Photos are a Must
Speaking of photos, photos are another point I want to talk about because having high-quality professional looking photos will help your property look more desirable and unique.
However, having professional looking photos doesn’t mean you have to splash out on some fancy high-quality camera or expensive photographer. It just means that you should take more care with the quality of the photos you take and the angles and lighting.
Take this as some advice though: making sure all your photos look professional on your own and be quite a tough feat… so we would actually suggest hiring someone. It just doesn't have to be the most expensive person or company out there!
Get Creative with your Descriptions
Moving onto the general description of the space. Don’t be too heavily descriptive because this will bore the reader and will not spark their interest. In order to make your listing unique and fun, you should appeal to the reader and make them imagine staying in your space.
Spark their imagination and interest them instead of exhausting them with mundane and ineffective content. Appeal to their interests. Lay out clearly what they could be doing in your apartment or what kind of holiday they can expect in your space. And why ultimately it differs and is essentially better than any other listing on the market.
You can really get creative here, as no one else knows your apartment better than you! So have fun, get creative and this can really go a long way towards making your listing unique and personal.
Call To Actions
Call to actions (CTAs) are also a useful way of making your booking unique and more competitive. CTAs are phrases, usually at the end of a listing’s description which are used to try and influence the reader to act.
For example, ‘this place normally books fast, so message soon to reserve your place’. Airbnb have even tweeted saying that although they’re not heavily used by hosts, they can actually have a huge impact on your booking rates.
This is also known as FOMO (Fear Of Missing Out) If a guest thinks they will be missing out if they don’t book your apartment, it is highly likely that they will book. Thus meaning, that these CTA’s can really hook a guest and ultimately result in a booking.
The Importance of Verified Profile
As I said earlier, there are many ways to make your listing unique such as emojis, catchy titles and personal creative descriptions, however, it is also extremely important to have an extensive professional profile in order to help make your listing more reliable and more individual than others.
For instance, imagine there are two apartments, virtually identical and both unique, however, one has an owner profile which is more professional and trustworthy. It’s more likely that this apartment gets booked as the guest will feel more comfortable trusting someone whom they feel they can trust more and who has a more professional in-depth profile.
To make your profile more professional there are a few things you can do, for example;
- Verify your account
- Complete all fields in depth
- Collect positive reviews to really show off your apartment and hosting skills
All in all, it’s obvious that many apartment listings get drowned out by the vast amount of properties available in today’s highly competitive market. However, if you follow these simple tips and tricks, you’ll be sure to create a property listing more unique than those of your competitors and you can look forward to welcoming more and more people to your apartment.
Do you want to start with taking more unique pictures? We have created a step by step guide to help you make the most of your cameras and give your apartment a professional look: